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Optimising your Digital Marketing Platform

Longford Tourism in collaboration with Longford Local Enterprise Office hosted a free online event for all Tourism Providers on Thursday 27th May 2021 from 10am -11.45am.

The theme of the event was “optimising your digital marketing platform”. The primary aim was to help tourism providers make the most of their online platforms. 

Stronger digital marketing platforms allows for stronger connectivity and an opportunity to reach a larger audience. The main event was facilitcated by Lyndsay Considine from LC Digital with an introduction to promotional videos facilitated by Robert Higgins and Patrick McGivney from Harp Media, followed by a 15 minute Q&A. 


10am - Introduction

Introduction by Dympna Reilly, Tourism Officer, Longford County Council

10.05am - 11.15am - Optimising your digital marketing platform

Facilitated by Lyndsay Considine, LC Digital, Longford

bullet-point-green-arrow Facebook and Instagram - the bare necessities!

bullet-point-green-arrow Setting up effective, engaging business accounts on Facebook and Instagram.

bullet-point-green-arrow Google my Business - boost your search ranking.

bullet-point-green-arrow Social Media Strategy - the Why, When, What and HOW.

bullet-point-green-arrow Content Creation - what do I post?

bullet-point-green-arrow Your ideal customer and how to reach them.

bullet-point-green-arrow Crash course in social media advertising.

bullet-point-green-arrow Making it simple - using Business Suite to schedule your posts for less stress!

11.15am - 11.30am - An introduction to promotional videos

Facilitated by Robert Higgins and Patrick McGivney, Harp Media, Granard, Co Longford

bullet-point-green-arrow Using video to market your business 

11.30 - 11.45 am - Feedback and Conclusion

bullet-point-green-arrow Q & A Session

We hope you enjoyed and benefited from this event. 


This project was assisted by Longford Local Community Development Committee, Longford Community Resources Clg. and Longford County Council through the Rural Development Programme (LEADER) 2014-2020 which is part-financed by the EU, "The European Agricultural Fund for Rural Development: Europe investing in rural areas" and the Department of Rural & Community Development.       The European Commission.

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